Can you really build a business in 54 hours? Maybe not—but you can certainly have fun trying. Tactile took part in Startup Weekend: Redesign Seattle at WeWork this weekend, contributing speakers on design thinking, a coach, and two designers who brought the winning team (Giftstarter) across the finish line. Our collaboration was part of Startup Weekend’s effort to bring design more squarely into the ideation process. It’s clear to everyone involved that the teams with the most visually clear and compelling pitch presentations go farther. To us, though, the real opportunity is helping every member of every team understand what’s at the core of great product design: Creating a truly fantastic customer experience. We look forward to rolling up our sleeves for the next experience design-intensive Startup Weekend.